STRATEGY: Rebranding Dining Services @ Indiana Universi
From flab to fab, in not so many words. New colors, logos, letters and style! Making an internal brand appear more professional and valuable starts with good design, followed by energy, open minded employees and attention to enforcing detail. The biggest challenge is working to empower the employees to carry on the new brand image.
REBRANDING DINING SERVICES AT INDIANA UNIVERSITY
From flab to fab, in not so many words. New colors, logos, letters and style! Making an internal brand appear more professional and valuable starts with good design, followed by energy, open minded employees and attention to enforcing detail. The biggest challenge is working to empower the employees to carry on the new brand image.
From flab to fab, in not so many words. New colors, logos, letters and style! Making an internal brand appear more professional and valuable starts with good design, followed by energy, open minded employees and attention to enforcing detail. The biggest challenge is working to empower the employees to carry on the new brand image.
Color standards were explored, researched, discussed
and established to unify the visual aspects of the brand.
Fabric, equipment, wall paint, fixtures, signing and other typographic elements all had standards established in order to increase the level of professionalism represented by the RPS Dining Services brand. These choices will result in easy recognition of a facility?s affiliation with RPS, improvement of emotional atmosphere for customers in the facility and a significant reinforcement of the cohesive branding refreshment of every facet of RPS Dining Services.
and established to unify the visual aspects of the brand.
Fabric, equipment, wall paint, fixtures, signing and other typographic elements all had standards established in order to increase the level of professionalism represented by the RPS Dining Services brand. These choices will result in easy recognition of a facility?s affiliation with RPS, improvement of emotional atmosphere for customers in the facility and a significant reinforcement of the cohesive branding refreshment of every facet of RPS Dining Services.
A department brand mark was developed using the color standards we established. It is used as the official internal identity.
Factors considered while developing this logo mark were many. Ease of embroidery on uniforms, color reproduction accuracy, high readability in print on multiple scales, versatility vertically as well as horizontally, and visual pairing with other internal brands for concepts were some of the major factors. Inclusion on every new paper sign and vinyl application of facility hours, the mark already has a saturated presence on campus.
Factors considered while developing this logo mark were many. Ease of embroidery on uniforms, color reproduction accuracy, high readability in print on multiple scales, versatility vertically as well as horizontally, and visual pairing with other internal brands for concepts were some of the major factors. Inclusion on every new paper sign and vinyl application of facility hours, the mark already has a saturated presence on campus.
Rebranding RPS: El Bistro at Read
Vinyl + Acetate Sign
This is the new logo for El Bistro. It was simplified from a large scrolling uncontrolled graphic, harnessing the scroll work and framing the concept name tastefully without losing the essence of the original.
Vinyl + Acetate Sign
This is the new logo for El Bistro. It was simplified from a large scrolling uncontrolled graphic, harnessing the scroll work and framing the concept name tastefully without losing the essence of the original.
The idea of healthy eating options and increased variety of choices has expanded to several facilities on campus.
Eat right began as a single location at Wright (Place) Food Court. The original spelling incorporated the play on homonyms and our first step in rebranding was to eliminate the "w" from the name. Departing from its inclusion of "Wright" avoided the appearance of a misspelling. The mark was also prepared for use in a sticker application to identify containers of pre-prepared food that fit the eat right model.
Eat right began as a single location at Wright (Place) Food Court. The original spelling incorporated the play on homonyms and our first step in rebranding was to eliminate the "w" from the name. Departing from its inclusion of "Wright" avoided the appearance of a misspelling. The mark was also prepared for use in a sticker application to identify containers of pre-prepared food that fit the eat right model.